5 keys to crafting a killer marketing case study
Count me among the content creators who entered this line of work out of a strong affinity for storytelling. While it’s not exactly the same thing as plotting out a…
Blog planning: Tools and tips to power your content strategy
At Brafton, we take our content planning very seriously. We use several tools to develop our content calendar, hone our keyword strategy, and align our marketing and business goals. Blog…
What is a brand ambassador? Here’s everything you need to know
For many businesses, a brand ambassador program can be a fruitful way to reach new audiences, attract new customers and boost the bottom line. But how does brand ambassadorship work,…
The science behind clickbait titles (and how to use them responsibly)
“Clickbait” is something of a dirty word in the blogosphere, implying some nefarious intent to trick readers into clicking on a link and being subjected to an article that doesn’t…
How to create a pillar page that drives tons of traffic
Your site visitors have questions about complicated topics, and you have the answers. But how do you get your target audience members to visit your site in the first place?…