How to create a brand messaging framework in 5 steps
When an actor plays a part, they become someone else. Their message is no longer their own, but their character’s. Branding is a lot like that. You can include a…
7 customer success KPIs every business should track
Customer success is one of the more misunderstood concepts in marketing and sales. Like “anger” or “delight,” it isn’t something that you can quantify, and it most definitely isn’t a…
6 email templates to use when asking for reviews
More than 90% of customers read reviews before making a purchasing decision. This means most of your potential sales are at the mercy of what former customers say about your…
5 LinkedIn InMail best practices
LinkedIn’s status as the social network most attuned to the business world gives it a unique place in business-to-business content marketing. Advertising on LinkedIn can take many forms, but one…
How to calculate the cost of email marketing
Getting a direct line of communication with your customers is one of the best ways to grow your business. When you can send highly personalized messages that directly relate to…