How to use advocacy marketing
Updated September 2020. I love when people help me with my job — especially when those people really appreciate the work I do. I’m serious. We all need a helping…
What is a digital presence?
What is presence? Well, depends on who you ask. Some might say it’s a highly underrated Led Zeppelin album. But if you talk to any marketer, presence is how your…
7 of the best social media campaigns we’ve ever seen
Updated September 2020. Given the nature of social media engagement today, a brand’s social media channel is about more than just followers, fans and photos. Each social campaign and post…
The problem with statistics in marketing (and how to source responsibly)
Here’s a joke I hate: 84% of statistics are made up on the spot. I hate it because it points out a problem that bothers me, a marketing writer, a…
How to achieve top of mind awareness (TOMA) with content marketing
In this blog, we’re talking about TOMA. No, we don’t mean the nickname for the scenic central Wisconsin town of Wautoma — we’re talking about “top of mind awareness.” TOMA,…