Developing a blog content strategy: A step-by-step guide
Blogs are so central to digital marketing that it’s kind of hard to imagine a world without them. They drive potential customers to your website, build brand awareness, demonstrate industry…
Mobile advertising: A content marketer’s guide
If you’re like the Brafton team — and really, even if you’re not — you probably spend a big part of each day on your smartphone, sending messages, taking photos,…
5 of the best testimonial videos to inspire your own
It might come as a surprise to the uninitiated, but we Brafton writers are just as dedicated to sound and image as we are to words on the page. That’s…
5 keys to crafting a killer marketing case study
Count me among the content creators who entered this line of work out of a strong affinity for storytelling. While it’s not exactly the same thing as plotting out a…
Blog planning: Tools and tips to power your content strategy
At Brafton, we take our content planning very seriously. We use several tools to develop our content calendar, hone our keyword strategy, and align our marketing and business goals. Blog…