Re-optimizing your content: The step-by-step guide
Here at Brafton, we’ve seen (and tried) it all, in terms of search engine algorithm changes and related SEO best practices. And, for us, the ideal way to test out…
7 blueprints for email copywriting that works + examples
Email marketing is a cornerstone of any good content marketing strategy, supporting everything from lead generation to brand awareness. It’s no wonder why 93% of B2B marketers rely on emails…
Key tools that help manage your email marketing campaigns
The key to a successful email marketing campaign lies in ensuring the right message reaches the right person at the right time. The email marketer working with multiple clients needs…
What’s the best way to end an email? Here’s our 6 best sign-offs
It’s so haaaaard to say goodbye … That’s especially the case when writing an email. How are you supposed to end one? What sign-off conveys the right emotion, is the…
The best visual storytelling examples
Editor’s note: Updated February 2020. What do the first two minutes of Wall-E, an infographic about hangover cures and the following GIF of Matthew McConaughey experiencing all the feels have…