How to get really good at spotting MQLs
Every year, humanity collectively spends hundreds of billions of dollars or more on this thing called marketing. We toil for hours on end over ad copy, blog posts, video scripts,…
What is a customer archetype and how do you make one?
Thanks to internet quizzes, you probably know, among other things: Which Hogwarts house you’re in. Which Lord of the Rings character you are. Which Hunger Games district you’re from. Which…
Top 14 ways to optimize your business YouTube channel (infographic)
Updated August 2020. Today’s YouTube channels are better at grabbing viewer attention than even primetime television – and TV had a 60-year head start. Analytics show YouTube mobile users are…
8 clever newsletter ideas to wow your audience
Updated August 2020. When you make it to your desk in the morning, what’s the first thing you do? Open your email, probably. And that won’t be the only time.…
Interruption marketing: Does it have a place in your strategy?
People don’t like ads. They never did. But they tolerated them up until recently because how else were they supposed to watch their favorite programs, or read their favorite magazine…